v1 VOLUME: can you find data as fast as you generate it?
v2 VALUE: Is the data good enough to be actionable now?
v3 VERACITY: Are you dealing with good or bad intelligence?
v4 VISUALISATION: Is the picture worth a 1000 words in 50 languages? Does it make sense at a glance?
v5 VARIETY: Is the information balanced? Does the mosaic trigger the right decision?
v6 VELOCITY: Speed is the difference between crisis & opportunity. Are you scalable enough to deal with real time intelligence?
v7 VISCOSITY: Does the story stick with you? Is it actionable intelligence?
v8 VIRALITY: Is the conclusion concise & speak to the intended audience?